// TIER 02 · GROWTH
Growth Marketing Retainer

Growth & Authority

Active lead generation and local search dominance.

Designed for growing companies ready to actively take market share from local competitors, dominate map-pack rankings, and convert passive scrollers into paying leads.

// WHO.THIS.IS.FOR

Fit criteria.

  • +10–75 employee service businesses
  • +Multi-location local operators
  • +Firms competing for high-intent search terms
  • +Businesses that already have a website but no organic pipeline
// WHAT.INCLUDED

Scope of work.

2 Monthly Authority Articles
Two 1,000-word deep-dive pieces per month targeting high-intent commercial keywords with real ranking intent — not filler.
4 Social Media Posts / Week
16+ posts per month across up to 3 platforms. Native formatting per channel, no cross-posting.
2 Short-Form Video Frameworks
Two monthly video scripts / concepts optimized for Reels, TikTok, Shorts. You film in 5 minutes; we handle strategic formatting.
Weekly Google Business Profile Updates
4 map-pack updates per month — hours, offers, photos, Q&A — to aggressively push local ranking.
1 Monthly Email Newsletter
Designed and written outreach to your existing customer list to drive repeat business and referrals.
Review Generation Framework
Automated templates and cadence to systematically acquire five-star Google reviews from clients.
Quarterly Strategy Calibration Call
30-minute live founder call every quarter. Priority email response inside 24 hours.
// HOW.WE.DELIVER

Delivery cadence.

01
Foundation (Weeks 1–2)

Everything in Footprint scope, plus review-flow setup, email design, video framework onboarding.

02
Ramp (Weeks 3–8)

Content velocity doubles. Video shipping begins. Review pipeline activates.

03
Compounding (Month 3+)

Organic pipeline forms. Quarterly recalibration keeps scope tight.

// DELIVERABLES

What ships.

  • 24 authority articles / year
  • 192+ social posts / year
  • 24 short-form video frameworks / year
  • 12 email newsletters / year
  • 48 GBP updates / year
  • Automated review-generation flow
// OUTCOMES

What you should expect.

  • Measurable inbound lead flow inside 90 days
  • Compounding domain authority quarter-over-quarter
  • Top-3 map-pack visibility for target service keywords
// WHY.THIS.MATTERS

Why Growth Marketing Retainer matters right now.

Every day you're invisible in search or under-served on ads, your competitors compound. Local rankings + inbound pipelines take 60–90 days to shift — waiting a quarter to start means missing two.

Cost of doing nothing

CAC keeps climbing across every paid channel. Meta CPMs are up 40% YoY. If organic + local aren't producing pipeline, you're paying more per lead every quarter.

// COST.VS.VALUE

Cost vs. value — do the math.

your investment
$750 / mo
Billed monthly. Pause or cancel anytime.
comparable market rates
$8k–$25k / mo at traditional growth agencies · $10k+ / mo for a mid-level in-house marketer with benefits
value delivered

What you actually get.

  • 24 authority articles / year
  • 192+ social posts / year
  • 24 short-form video frameworks / year
  • 12 email newsletters / year

Typical payback trigger: measurable inbound lead flow inside 90 days.

// WHY.NOW

Why now — not next quarter.

Search behavior is fragmenting fast. Every quarter you're not in the map pack, in AI citations, or in the paid stack, you're ceding ground that compounds against you.

typical timeline
Immediate scope confirmation.
Start now
// FAQ

Common questions.

How much time do I actually spend?

Under 20 minutes a week. You approve content and film short 60-second videos using our scripts.

Can I bring my own content ideas?

Absolutely. The portal lets you drop briefs at any time and we prioritize them into the calendar.

// NEXT.STEP

Scale Your Growth Now.

Founder-sponsored scoping. No sales-team gauntlet.

TraceElements

Intelligent infrastructure. Built by the architects, not middlemen.

// Signal

Status: Operational

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